About Us

IDENTITY was introduced to the professional beauty market in 2015, We are a Canadian hair extensions supplier for professional hair salons and recently we have now expanded our collection to the public. We started our company wanting to make it more affordable for anyone looking to buy hair extensions directly from the supplier with exceptional quality hair. Because we only have the best quality of hair available on the market we only use Remy Human Hair.



 What makes us different from all other companies is that we offer double drawn hair extensions in our clip-in collections with multiple lengths available, also we have Affiliated hair salons and professional stylists who have joined us and now you can use our website to locate a hair extension Specialist in your area.

We Can customize any order according to your needs, for example, you can order any length up to 30", any Hair texture like Loose Curls or Tight Curls, and also any Extensions type like micro loop, tape-in, clip-in etc. 

All our tape in collections is only double drawn which guarantees our top-quality product meaning the hair is thick from root to ends. which is why beauty professionals have used our Products for many years.

We also offer color matching; you can email us a picture of your hair in natural lighting or you can visit one of our affiliated salons in your area to get Colour match. We have an amazing reward program, whenever you purchase any items from us you will gain points which you can redeem for cash value, off your next purchase. 

Beauty is an important part of your regular day, but here at IDENTITY, we believe that health and well-being are the most important parts of your LIFE. That's why we regularly support many Canadian charities including the Canadian Cancer Society and SickKids. 
Why Remy Human Hair?
 Remy is considered the highest-grade quality of human hair because all the cuticles are intact running in the same direction, the hair is hand-picked and individually processed because there are many steps required to collect and process the hair to ensures exceptional quality is the reason Remy hair is the best on the market. Remy hair remains soft, silky, and natural and can last a long time and blends very well with your own hair. 


We are always here to help. Our exceptional customer service team will reply to all customers within 24 hours / 7 days a week. We also have our online IDENTITY Support customer service representative to help you with any question while you shop.